Yesterday was a historic day as the first Apple Vision Pro was sold in Manhattan, officially ushering in a new era of Spatial Computing.
By the end of the day early adopters were flooding social media with their reviews, excitedly posting about what the device could do, what it feels like, whether or not the pass through met their expectations. People were spotted wearing them while walking through city streets or riding the subway. Someone even got a ticket for wearing one while driving a Tesla.
The early sentiments were overwhelmingly positive. Time seemed to fly by as the immersion was better than expected and the headset not as bulky as feared. Some people were even moved to tears. So completely blown away by the game-changing technology. While detractors pointed out that we’re now living in a Black Mirror episode.
What’s amazing about the release of the Apple Vision Pro is that it came pre-loaded with over 600 apps. When the iPhone first debuted it didn’t even have a single one. As developers continue to innovate that number is only going to rise. The killer app of the AVP is likely going to be the app store itself.
Early highlights of user feedback has been the ability to watch TV shows and movies on giant 100 foot screens that you can blow up across your house or NBA League Pass where you can watch multiple games at once while also seeing box scores and stats in the air next to you.
You can also pull a screen close to you and interact with it as if it was a giant iPad. Reaching out and touching buttons, or using your eyes to navigate, giving you the ability to surf the web or work in the air around you.
You can also place virtual objects around your environment so as having a music player on your wall, allowing you to see the album cover art in addition to the volume or track controls.
Other use cases have involved an app that teaches you how to play the piano and a way to make sure you don’t miss a spot when vacuuming. Basically, you now have the ability to see things that aren’t really there. To live in an augmented reality.
If you wanted to have X open in your peripheral vision at all times you could do that. If you wanted to watch TV and browse the Internet at the same time you could do that. If you wanted to watch a movie inside a movie theater without leaving your house you could do that. If you’re the kind of person who has a lot of browser tabs open, works on multiple monitors, and is constantly refreshing apps to stay up to date then you’re probably going to love the Apple Vision Pro and the ability to always be surrounded by multiple screens. And thanks to passthrough you can still see your hands and your surroundings which you couldn’t do if this were just a virtual reality headset. Someone even demonstrated that they could eat lunch while wearing one and wouldn’t have to worry about their dirty hands touching the device since to use it you touch the air around you, not a controller.
I do wonder if the Apple Vision Pro will lead to design changes in our homes. After all, why adorn your walls with TVs, paintings, posters or other decorative items when all you really need now is an open space that will enable you to see whatever it is that you’re using your AVP to view. Society itself could change as well as we get used to seeing people wear them out in public or as we get used to wearing them ourselves for work. The way that carrying around a mobile phone with us wherever we went became the norm will we also soon get to the point where everyone feels the need to carry around an AVP with them as well?
I had long been critical of Apple under Tim Cook’s stewardship. Since Steve Jobs died Apple seemed content to just keep iterating on their existing products, not create something new. Sure, the Apple Watch has come a long way and now has a lot of useful health features but it still pales in comparison to the outsized impact that the original iPhone had. But now with the Apple Vision Pro and Spatial Computing we have arrived at another pivotal inflection point in the history of technology.
I still have concerns about how it would feel to wear for long periods of time and if I would even want to be removed from reality for that long. And obviously the price needs to come down a lot before it can truly go mainstream. But at the same time I’ve already seen enough, after just one day, to know that this device is the real deal. To know that a new era has truly arrived.
The Apple Vision Pro has officially arrived.