Last May, I wrote a piece entitled, “Please Don’t Ruin This For Me”. The premise of which was to appeal to the “explorers” who were beta testing Google Glass and beg them to stop acting like a bunch of Glassholes, as they had become known, in hopes that by the time this technology reached the market it would be socially acceptable for someone like me to use. Since I really, really, really wanted to use them. Flash forward nearly a year and the glasses are still just as dorky as ever, not out yet or even on the verge of coming out anytime soon, and are, in fact, according to Google itself, not quite ready for prime time. In other words, this was pretty much ruined for me.
Having had a few months to accept my fate I was beginning to come around and realize that this really wasn’t the end of the world like I thought it would be. I had, after all, always wanted to get lasix eye surgery, something that would be kind of pointless to get if I was just going to wind up wearing a pimped out version of a pair of glasses anyway. I also figured that there would be a different game changing technology that would come along that would be even cooler than Google Glass and make me forget all about it and in fact there was in the form of the Oculus Rift, the virtual reality headset that offers a truly immersive experience.
My interest in the Rift wasn’t in its obvious appeal as a gaming platform. Rather, I was interested in its theoretical ability to transform your surroundings and make you feel like you were really somewhere else. Whether that was walking through a museum, touring ancient ruins, or catching a baseball game, wouldn’t matter. All that would matter is that you could do anything, go anywhere, all without leaving the comforts of your living room.
I’m such a big believer in the awesome life-altering, world-changing potential of the Oculus Rift that I even gushed about it in a previous blog post:
“The future we were promised is not the one we got. We wanted flying cars but all we got were flying birds. Thankfully our fortunes are about to improve for we are on the verge of finally getting to live out an actual, honest to goodness, immersive virtual reality experience thanks to the Oculus Rift, a virtually reality headset that promises to revolutionize what it means to play a video game.
If you don’t believe me just ask Dan Down who wrote a review of the Oculus Rift for Focus Magazine. In that article he wrote: “play a game on a console in front of your TV, and you’ll come away from it remembering that you were looking at your TV playing a game. The Rift is different. I came away recalling events in the game as something that had really happened to me.”
Forget for a second everything else that you’ve heard about the Oculus Rift up until this point. Forget about the fact that it may give you simulation sickness at first. Forget about the fact that all other prior attempts at virtual reality over the last twenty years have failed. Forget that there may not be enough games developed yet to make it worth its likely $300 price point. Forget about all that and just focus on the simple fact that it’s so real, so life like, so immersive, that you will literally be gaining memories just from playing it. Game changed.”
So you can imagine my disappointment when I heard that Oculus was selling the company for two billion dollars to Mark Zuckerberg of all people as my immediate reaction was, “oh god, they just went out and ruined this technology before it even hit the market.” It’s a sentiment shared by lots of other people as well as the internet erupted in protest with angry gamers and Facebook haters alike leading the charge after the news broke. The maker of the hit game Minecraft even said that they were going to halt their efforts to bring a version of their game to the Rift after having similarly pulled away from Facebook. Investors took notice too dropping the value of the company nearly 7% on a day when most would have assumed that the stock price would have went up following an announcement of this magnitude.
Which brings me to my point: Facebook, please don’t ruin this for me. I’ll let you mine my data and sell it to advertisers. I’ll let you send my personal information to the NSA so that they can spy on me. I’ll let you bombard my news feed with advertisements about online dating sites since apparently that’s the only thing that you think I’m interested in. (You happen to be right but that’s beside the point). And I’ll even take back every disparaging thing I ever said about Farmville and Mafia Wars. Just please, for the love of God and everything holy, please don’t ruin this for me.
Thankfully, it sounds like their heart is in the right place as they plan to operate Oculus as a separate company and stay out of the way at first with no plans to rebrand it. Here’s what Zuckerberg had to say about the purchase according to Tech Crunch:
“Our mission is to make the world more open and connected. For the past few years, this has mostly meant building mobile apps that help you share with the people you care about. We have a lot more to do on mobile, but at this point we feel we’re in a position where we can start focusing on what platforms will come next to enable even more useful, entertaining and personal experiences.
This is where Oculus comes in. They build virtual reality technology, like the Oculus Rift headset. When you put it on, you enter a completely immersive computer-generated environment, like a game or a movie scene or a place far away. The incredible thing about the technology is that you feel like you’re actually present in another place with other people. People who try it say it’s different from anything they’ve ever experienced in their lives.”
Similarly, comments from Oculus echoed those same sentiments:
“At first glance, it might not seem obvious why Oculus is partnering with Facebook, a company focused on connecting people, investing in internet access for the world and pushing an open computing platform. But when you consider it more carefully, we’re culturally aligned with a focus on innovating and hiring the best and brightest; we believe communication drives new platforms; we want to contribute to a more open, connected world; and we both see virtual reality as the next step.
Most important, Facebook understands the potential for VR. Mark and his team share our vision for virtual reality’s potential to transform the way we learn, share, play, and communicate. Facebook is a company that believes that anything is possible with the right group of people, and we couldn’t agree more.”
As of now both sides are saying all the right things but I’m still concerned. There’s still the very real possibility that Facebook could wind up over extending their reach and mucking things up as part of a desperate attempt at trying to monetize the platform if the company isn’t doing as well as projected in other areas. They could also hurt the platform just by doing nothing since the Rift brand is taking a public relations hit by selling out and aligning themselves with an entity that is no longer seen as hip or cool by the younger generation, the generation that presumably will be the biggest users of a platform like this. This could even pave the way for Rift knockoffs to come into the market and steal their thunder since everyone agrees that Virtual Reality technology is going to be huge in the future and not everyone trusts Facebook to usher in that future.
These concerns are very real and they could all add up to another game changing technology that I really, really, really wanted to use getting taken away from me before I ever had the chance to use it. I really hope that’s not going to be the case though because I was really looking forward to using the Rift to help me lead a full and happy life. Sure I wouldn’t have a girlfriend or any reason to ever leave my apartment but that’s okay because there would be so many other benefits such as attending a virtual high school union instead of the real thing, exploring the Egyptian pyramids, or experiencing what it’s like to be at the Super Bowl. So, I think I speak for all of us when I say once again: PLEASE DON’T RUIN THIS FOR ME!!!
Another unforeseen problem? Getting acquired by Facebook.